Current:Home > BackTikTok says it's testing letting users post 60-minute videos-LoTradeCoin
TikTok says it's testing letting users post 60-minute videos
View Date:2024-12-24 00:31:53
TikTok is testing letting users upload videos that are 60 minutes long as it experiments with longer form content.
The feature is in a trial phase, and only a small number of randomly selected users have access to it, TikTok told CBS MoneyWatch. The company added that it has no immediate plans to roll the capability out more widely to its community, noting that it routinely experiments with features that do not become permanent.
A move by TikTok to embrace longer videos would heighten its fierce competition with Alphabet-owned YouTube, which in 2019 launched Shorts, a section of the site featuring videos that are under one minute in length.
To be sure, TikTok's future in the U.S. remains cloudy after President Joe Biden in April enacted a law that could lead to the platform being banned if TikTok parent company Bytedance doesn't sell its stake in the company within a year. TikTok and ByteDance earlier this month filed a lawsuit against the U.S., arguing that the bill is unconstitutional.
Facilitating much longer videos on its platform would mark a major shift for TikTok, whose explosive growth was built on users posting short-form video content. TikTok has 170 million monthly active users in the U.S.
When TikTok originally launched in 2016, videos had an upper limit of 15 seconds each. But the company, which is owned by ByteDance, has since extended their durations and currently lets all users upload videos that are as long as 10 minutes.
In 2021, TikTok started letting users post videos that were longer than 60 seconds each. "With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,' the company said in a blog post at the time.
Social media consultant Matt Navarra was first to spot TikTok's video trial, posting an alert he got from TikTok on Threads, a text app from Meta. "Upload videos up to 60 minutes long! Make sure your app is up-to-date, then try uploading from your app or desktop on tiktok.com," the alert read, according to Navarra's post.
Enabling long-form videos is a way for TikTok to get users to spend more time on the app, while also discouraging them from leaving the platform to find such content, Navarra told CBS MoneyWatch.
"The algorithm will will make sure to serve them what they want to see," he said. "I think TikTok will find people within platform that want long-form, and those that don't will not be shown it."
It would also allow Netflix and other streaming services that might release movies or TV series exclusively online to promote new content on TikTok, he said.
Megan CerulloMegan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
veryGood! (912)
Related
- Gisele Bündchen Makes First Major Appearance Since Pregnancy
- James Marsden Pitches His Idea for 27 Dresses Sequel
- See How Nick Cannon's 11 Kids Celebrated Easter
- Ukraine and Russia accuse each other plotting attack on Zaporizhzhia Nuclear Power Plant
- Father, 5 children hurt in propane tank explosion while getting toys: 'Devastating accident'
- For Brianna Fruean, the smell of mud drives home the need for climate action
- This Glimpse of Behati Prinsloo and Adam Levine's New Baby Will Be Loved
- How loss of historical lands makes Native Americans more vulnerable to climate change
- Stock market today: Asian stocks decline as China stimulus plan disappoints markets
- Amy Sedaris Talks Celebrity-Inspired Sandwiches and Her Kitchen Must-Haves
Ranking
- Bears fire offensive coordinator Shane Waldron amid stretch of 23 drives without a TD
- The U.K. considers its 1st new coal mine in decades even as it calls to phase out coal
- What is a cluster bomb, the controversial weapon the U.S. is sending to Ukraine?
- Dalai Lama Apologizes After Video Surfaces of Him Asking a Child to Suck His Tongue
- Appeals Court Affirms Conviction of Everglades Scientist Accused of Stealing ‘Trade Secrets’
- Khloe Kardashian, Gwyneth Paltrow and More Stars Who Gave Their Kids Unique Names
- Gwyneth Paltrow Shares Rare Photo of Son Moses on His 17th Birthday
- Why Christmas trees may be harder to find this year (and what you can do about it)
Recommendation
-
Love Is Blind’s Chelsea Blackwell Reacts to Megan Fox’s Baby News
-
Texas officials put the final death toll from last year's winter storm at 246
-
Amazon birds are shrinking as the climate warms, prompting warning from scientists
-
Palestinians in occupied West Bank say Israel bombing innocent people in raid on Jenin refugee camp
-
Quincy Jones' cause of death revealed: Reports
-
Hilary Swank Gives Birth, Welcomes Twins With Husband Philip Schneider
-
Elton John bids farewell in last show of final tour
-
Go Hands-Free With 70% Off Deals on Coach Backpacks and Belt Bags